Online games can add a whole new dimension to your marketing campaign. They offer a fantastic alternative to getting your brand and product noticed in the online market place. Games that we build are not just fun - we build interactive games that inspire people to share information, learn about your product and help make the all-important sale. Playing games taps into people's fundamental need for entertainment. The time and emotional investment that goes into online gaming means that it is a fantastic way to add brand placement and product awareness. Unlike traditional computer games, played on desktops and games consoles, the Internet already provides a community for users to share experiences using multiplayer, chat and leader-boards.

Each game we build is totally bespoke as, regardless of age, gender or social class, all types of people all over the world are playing games online. It is therefore necessary that the games' look, feel, function and message all provide the audience with the right perception of your product and brand. In the last few years online gaming has become one of the most popular and sought after activities - and not just on the Internet. Online games are proven to have played a significant role in the decline of TV viewership - so it is hardly surprising why some of the world's most recognised brands are taking notice. Because online gaming is an active form of entertainment, it keeps consumers engaged, compared to watching TV, which is much more of a passive experience. To explain how pivotal online games could be in your marketing campaign, we have a gathered some interesting statistics that you should bear in mind:

• Men and women report equal game usage (women making up 50.4% of the online game market).
• 50% of adult men play online games more than they read books.
• 41% of adult women are daily gamers.
• Teens spend over 7 hours per week playing online games.
• 9 out of the 10 most popular websites for boys ages 9-10, and 6 out of the 10 most popular websites for ages 11-12, are websites, featuring product-related games.
• Over 104 million people are predicted to visit online gaming sites in 2007.

The main advantage of building corporate online games is that it provides businesses with a platform to increase traffic to their website, as well as it being able to offer additional advertising and revenue building processes. From the most simple and traditional to the most complex levels of gaming, SoQuo can build custom games (online and offline), using Flash and Java based programs for desktop computers, small screen devices and touch screens.

With the growth of broadband Internet access and Flash Player technologies, we now have tools to create sophisticated, structured and seriously fun games. Games can now incorporate complex graphics and virtual worlds, populated by many players simultaneously. Online games can be hosted on your website or used as part or all of a viral campaign. To ensure that we build online games that actually do form part of your marketing strategy, we have in place tracking software that collects statistical information about who uses the games. This allows marketers to get instant access to important data that shows the number of return users, new users and length of time played. Our software can also gather user location and position and even users e-mail addresses and names from its players. This information can then be used to spot emerging markets, to penetrate new brand placement and force direct sales.

Online games can also be developed for surveys, e-learning, training and much more. If you are interested in finding out more about online games, simply let us know what your product is and we will have our creative department share with you ways that online games can marry your brand message, to build product awareness, create lifestyle associations, form consumer perceptions and produce targeted results.