Corporate identity is the commercial face that represents a company - it is the creation of the brand by which the company is known. At SoQuo we are able to blend traditional and digital skills to get involved in the key stages of corporate identity, through sketch work to digitally imaged scamps. Using thorough background research methods to pledge the right characteristics for your company, we can then design for the type of market you wish to develop.

We can create an entire brand experience for either the birth of a new company or evolutionary or revolutionary brands, based on existing identity. Either way, we can ensure its placement is consistent with your core company values.

Where corporate identity is the creation of the 'brand' (a company's identity), 'branding' is how it is then applied through all areas of communication. It describes the marque by which a company, product or service is recognised. Branding is therefore directly connected with advertising and raising awareness.

At SoQuo we can find an approach to branding that is right for you and your target market. It is imperative that branding considerations include the creation and implementation of the brand's corporate rules used in different media. With promotional work in mind, good branding should incorporate commercial hooks that suggest how the brand typography and graphic styling is adopted for each medium. SoQuo makes the context in which the brand is placed relevant and easy to associate. We do this making sure the brand cannot be misconstrued and that any brand extensions connect with the core ethos and others of the brands promotions.

SoQuo can help develop a complete visual identity and find the vehicle for your promotion. We can clarify your core values and find an approach to branding that is right for your target market. To contact us about your project, click here or fill out one of our online briefing forms.